A very short blog about failure that doesn’t mention Samuel Beckett

  1. If you want to fail, avoid any insight into your success.
  2. Start believing your own propaganda*.

 

*I was going to say PR (actually I was going to say bullshit, but that offends our transatlantic cousins), but the p-word is the best, because unlike PR which is neutral-ish, propaganda is universally seen as A Bad Thing.

 

 

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