This coming year, 2016, I shall endeavour to do, and be, Quality…

Which, when I put it like that, sounds a bit strange.

Trashy, as in trash talk, is not quality. Mediocre efforts aren’t quality. Not being human and not being honest but especially not being kind, aren’t quality.

So the plan is to be more kind, more intolerant of the intolerable, and to endeavour to produce only quality in my endeavours. Good old fashioned word that: endeavour.

Triggered by this blog…

(‘Triggered’ a new use of the word with a new, yet equally sinister, repressive meaning, as in ‘trigger alert’: this might upset)

“So what we need to do is ask ourselves the question that Robert Pirsig asked in his classic Zen and the Art of Motorcycle Maintenance (1974): what is quality? Don’t be fooled by appearances or first impressions: this is not just an abstract or philosophical question, suitable for polite discussion with a glass of red wine in the evening. It’s an existential pursuit, inseparable from the search for true values. If taken with full seriousness, and if deeply understood (and I don’t pretend that I’m so successful in doing either, for it’s very hard to do) it will claim the whole of our lives and determine all that we do. We might ask this question explicitly, or just implicitly, perhaps using different terms, or expressing it through action rather than through words. But it will still be the pursuit of quality.

“So that is my suggestion for a light to guide us towards the exit of a long tunnel that, admittedly, I have been painting in very dark colors. Perhaps it’s not much, but it’s the best I have to offer. It is not an answer but a question – not a fixed goal to be reached, but an open path towards the future. If we stop asking this question – because we have lost interest or just don’t see the point – then I’m afraid it’s all over with us. But I don’t think that will happen. Even with “brain change” working against us, I have to believe that the search for quality is just too deeply ingrained in what it means to be human. Even with the daily attacks of hypnosis by the popular media, to which we are all exposed, human beings will keep looking for values and meaning – simply because we cannot help ourselves. So I guess that’s my message for the New Year: Stay awake! Let’s refuse to be fooled. Let’s not allow ourselves to be lulled into compliance with a meaningless world made of markets and data, for though it dominates the present, it literally has no future: nothing to strive or hope for. Let’s keep using our imagination to look for what’s real.”


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