Memeset [mémsît] n, neologism

A ‘memeset’ is a structured, related, group of words or phrases, developed to crisply express and communicate an idea or ideas in the context of an interaction between one or more people. The term tends to be applied to the task of persuasion in a teaching or selling context.

This neologism was coined by Arthur Battram in conversation with Rory Heap in 2015, as part of the development of Navcom2: consensual communication.

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